What is Marketing?
Marketing Write For Us – The first step to understanding what marketing is to define the concept.
Marketing is a word of the English language, although it is inherent in world culture.
In English, market means merca. Therefore, marketing can be translated as marketing or marketing, which ultimately examines the causes, objectives, and results generated by the different ways we interact with the market.
“Marketing is the science and art of researching, creating, and delivering value to fulfill the needs of a target market profitably. Marketing identifies unrealized needs and wants. Define, measure, and quantify the size of the identified market and the potential benefit. – Philip Kotler
According to the American Marketing Association, the definition of the term is as follows: Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering, and changing offers that make value for consumers, customers, partners, and society at large.
In other words, marketing is a set of strategies, techniques, and practices whose main objective is to add value to specific brands or products to give greater importance to a particular target group, consumers.
What are the 4p’s of Marketing?
Also known as the marketing mix or marketing mix, these variables dictate and influence how your strategies should be built and how they affect how the market responds to your investments.
- Price
- Square
- Product
- Promotion
What are the Marketing Objectives?
The marketing objectives are:
- Sell more
- Retain clients
- Increase the visibility of brands, products, and services
- Manage a brand
- Build good relationships with consumers, and partners
- Educate the market
- Involve employees
What Types of Marketing are there?
Now that you know the division separating all marketing types, you will learn some leading models still practiced worldwide.
- Inbound Marketing
- Outbound Marketing
- Direct Marketing
- Indirect Marketing
- Social Marketing
- Interactive Marketing
- Endomarketing
- Viral Marketing
- Digital Marketing
- Content Marketing
- Personal Marketing
- Relationship Marketing
- Product Marketing
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