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Email Marketing Write For Us – Using email as part of your marketing efforts to promote a company’s products and services and to encourage customer loyalty. Email marketing is a marketing method that can let customers on your email list know about new products, discounts, and other services. Hence, It is also an easier sell to educate your audience on your brand value or to keep them interested in between purchases. It can also be anything in between. It can help you design, create, and enhance your email marketing to get the finest ROI on your marketing program.

If you’re looking to grow your brand or sell your matter, email marketing is one of the most popular and effective marketing campaign tools. And using promotional emails can help you grow your business and give you some tips to get you started with email marketing success: Make the campaign easy.

What is Email Marketing?

Email marketing is a traditional marketing channel, a form of straight and digital marketing that uses email to promote your company’s products or services. You can help inform your customers about your latest items or offers by integrating them with your marketing automation efforts. It can also play a crucial role in your marketing strategy regarding lead generation, brand awareness, relationship building, or customer retention between purchases over different marketing emails.

A Brief History of Email

The 1st email was sent in 1971 by a software engineer named Ray Tomlinson. His email was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the use of the “@” symbol in email addresses.

In 1978, Gary Thuerk, director of marketing for Digital Equipment Corp., used this new method of direct communication to send the first commercial email to inform people about a new product.

By the 1990s, the Internet was commercially available to the masses. How people communicated with each other began to change intensely, and marketers discovered that email could be an effective promotional tool. The advent of marketing emails also created the need for regulatory updates; For example, UK data protection law has been changed to require an “opt-out” option for all marketing emails.

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